Client :
Doyle
Services :
Art direction
Graphic design
Doyle campaigns
Various photo campaigns produced for the brand Doyle and its eyewear line Atelier78. All campaigns were created in collaboration with photographer Sylvie Li between 2021 and 2023.
I was commissioned to provide art direction for several of these campaigns, as well as the associated content pieces.
Atelier78 X Annie Horth Frames Campaign
Following the Atelier78 portrait campaign, the product photography for this campaign could reuse certain visual aspects from the portraits, such as dynamic angles and distortions created by a fisheye lens, to maintain visual consistency between the two.
«Place au soleil» summer campaign
Summer sunglasses campaign. The goal was to showcase the frames in a warm and inviting environment, combining playful lighting with the addition of flowers and buds to celebrate the arrival of spring.
Sport Sunglasses Campaign
A campaign showcasing sport sunglasses paired with backgrounds inspired by the textures and reflections of tinted lenses. The frames are presented in a dynamic way, echoing the activities they’re designed for.
«The new neutrals» Campaign
A playful campaign showcasing frames in colourful shades, styled as still lifes within environments composed of unusual objects whose colours are coordinated with those of the frames.
