Client :
Centre Sportif Longueuil
Services :
Brand identity
Brand rollout
Interactive design (UX/UI)
Meilleure Balle
The Longueuil Sports Centre is introducing a new, state-of-the-art indoor golf experience. After two quarters of operating in soft launch mode, it’s time to promote the product and give it its own visual identity — and that’s how Meilleure balle came to life.
I was commissioned to work on MeilleureBalle brand identity as well as their website.
Monogram
The monogram was added as a complement to the brand platform. It draws inspiration from nostalgic script logos often found in the graphic world of golf accessories, apparel, and golf clubs.
-The script lettering is inspired by the classic aesthetic of traditional golf brands and clubs.
-A subtle graphic suggestion of a golf flag has been added to the “M.”
-The shape of the lowercase “b” subtly evokes the form of a golf club.
