Client :
Orion
Services :
Branding
Brand Rollout
Print Design
Art Direction
Signage & Environmental Design
Illustration
Clinique Orion
Orion is a clinic offering laser eye surgery that opened in 2023 in the Sherbrooke region. Co-founded by Dr. Choulakian and Dr. Faucher, the clinic employs a team of dedicated specialists and has the latest technology equipment to offer a personalized, distinctive, and completely transformative clinical experience to its clients.
In the winter of 2023, I was commissioned to create a brand identity for the clinic that would distinguish it from competitors and reflect its values and ambitions. The goal was to increase awareness of the clinic and establish it as the leading authority in laser vision correction in Quebec.
Inspired by its space
The design of the clinic being already underway when I was tasked with creating its brand identity, I took it as a starting point to the design. Eager to ensure alignment between the brand and its physical environment, I drew inspiration from specific aesthetic elements already present in the clinic's layout. Elements such as tapestries featuring crosshatching lines and curves reminiscent of the art deco style served as the foundation for the visual language of the clinic.
Typographic work
The logotype was created using the Plaak typeface, chosen for its distinctive graphic character and European flair.
Several letters were customized, drawing inspiration from Art Deco visual codes—most notably the ‘R’, whose leg was rounded, and the ‘N’, whose terminals were slightly refined. Additionally, the character width was adjusted to create a well-balanced signature with perfect symmetry.




Monogramme
The monogram draws its inspiration from Greek mythology, where Orion is depicted as a hunter. This reference not only pays homage to the clinic's name but also, the arrow subtly suggests the precision and meticulousness of the work performed by the clinic's professionals.




Brand rollout
I collaborated with Orion to create numerous pieces designed to support their clients throughout their journey, from their initial visit to the clinic, through consultations and procedures in the operating room, and finally, to their return home and convalescence.


In order to tell the story of the unique experience offered by the clinic, a series of photographs was produced to capture the essence of the customer journey at Orion, from the beauty of its facilities to the expertise of its team, as well as its cutting-edge equipments.


Guides du patient
The guides were designed to provide clients with all the information they will need in preparation for their first consultation with our team or in anticipation of their upcoming intervention.
A leaflet in one of the brand's two flagship colors identifies the document, while a different color has been selected for each of the three types of interventions so the clinic staff can easily differentiate between the guides.






Crédit :
Branding & design by Vanessa Pepin
Naming and copywriting by Élise Guillemette & Isabelle Lamarre (Ié.)
Photography byMarie H Rainville
Print by L’empreinte