Client :
Doyle
Services :
Interactive design (UX/UI)
Doyle E-comm
After completing an initial website redesign for Doyle in 2020, we decided to launch a second major project: refining the online store. This initiative had several distinct objectives, all aimed at providing customers with a seamless and enjoyable online shopping experience.
The updates included:
- A complete overhaul of the main navigation and a more engaging homepage
- The addition of new filters and tags in the online store to make catalog browsing faster and more efficient — including search by frame size and in-store availability
- A more refined product page with larger visuals and the ability to showcase frames in context
-A clearer lens size guide
- A brand-new section highlighting Doyle’s exclusive collections







