Client :
MILL3 & Ventriloc
Services :
Brand identity
Brand rollout
Ventriloc
Ventriloc, through its team of experts, develops innovative, data-driven solutions. They automate the data journey by creating sophisticated, customized analytical tools designed to help their partners make the right decisions at the right time.
I was commissioned by MILL3 to completely redesign Ventriloc’s brand identity in preparation for the full overhaul of their website. The main goal of the rebrand was to create a more attractive and professional identity to support their business development and recruitment efforts.
Logo
The logo was designed to visually suggest the nature of the company. Ventriloc gives voice to data — it acts as an interpreter of numbers.
Its shape, though simple and mathematical, evokes:
- A speech bubble tail, to highlight the human side of the brand and its ability to make data speak
- A chevron shape, symbolizing added value and growth
Credit :
Interactive design by MILL3
Photography by Keven Poisson