Client :
Caserne
Services :
Branding
Brand Rollout
Art Direction
Signage & Environmental Design
Hibou
Hibou is a Montreal-based interior design studio offering full-service interior design for residential projects, from initial concept development through to final installation. The studio specializes in creating tailored, refined, and timeless interiors that feel highly personalized to each client.
In the winter of 2026, to mark Hibou’s 10th anniversary, I was commissioned by Caserne to work on a brand refresh aimed at increasing the studio’s visibility and establishing it as a leading reference for interior design in the region. The objective was to modernize the brand platform so that it better reflected the company’s growth, as well as the type and scale of projects it aspires to undertake in the coming years, while preserving key elements of its previous visual identity.
Logotype
The new logotype was designed using Garda Nova 2, the brand’s new primary typeface. It was selected for its architectural character and classical aesthetic qualities. The use of uppercase letters gives the logotype greater impact and presence, despite the relatively short length of the name.
The width of the letter U was adjusted slightly to create a more balanced relationship between the two syllables of the word. This subtle modification helps achieve a more harmonious and well-balanced signature overall.
Monogram
The monogram was refreshed while maintaining certains aspects from the previous design. The monogram is composed of the letter “H,” referring directly to Hibou. The letter, enclosed within a perfect square, suggests an architectural floor plan.
Both stems of the letter have been adorned with serif details to further distinguish them and establish them as pillars within the monogram. The added curves of the serifs also echo the curvature of the logotype, while hinting at the precision and attention to detail the firm brings to its design projects.
Brand rollout
We collaborated with Hibou to develop a comprehensive suite of client-facing materials designed to support every stage of the design process, from the initial consultation and project proposal to presentations, project delivery, and final thank-you notes.
The material has been design with flexibility and ease of use in mind, so that the team at Hibou can be autonomous with their new toolkit.
Brand guidelines
Credit :
Branding & design by Vanessa Pepin
Creative direction by Leo Allaire